marketing 101

sometimes a brand name will become so synonymous with a particular product, it will actually replace the name of that product in the vernacular of the day. for example:

• q-tip (brand name) cotton swab (product name)
• kleenex (brand name) facial tissue (product name)
• jell-o (brand name) gelatin (product name)
• vaseline (brand name) petroleum jelly (product name)

uh, you get the drift. so here's the thing. i'm gonna be teaching a unit on marketing in the coming weeks and i need a comprehensive list of brand names like the ones that appear above. brand names that have become so established in the minds of the public that they are now associated almost exclusively with the product name they have come to supplant. and the more, the merrier.

oh, and thanks.

"so this is the world, and there are almost six billion people on it. when i was a kid, there were three. it's hard to keep up." - jerry maguire (1996)

heard it on one of those rogers digital music channels and had to have it



p.s. and once again, to richard s., i bow to your superior intellect. btw, where you at, dude? last i heard, someone mentioned you were studying fashion history at some art school in a parisian suburb.